More to the Story
Insight: People often do not understand that anyone can be an abuser or stuck within an abusive relationship.
Big Idea: Use the Juxtaposition of places where a person looks for a relationship to bring attention to the warning signs of an abusive relationship
Digital
Experiential/Stunt
Beginning
The show would begin as any ordinary dating show where a woman is choosing her suitor out of a group of men. The questions asked would resemble those asked on these shows to get the audience comfortable with the show without giving away any details of what is to come.
Possible questions:
Where did we first meet? Where was our first date? If we could travel anywhere together, where would it be?
End
As the event heads towards the end, the questions begin to take a different turn revealing the abusive side of the one man who is the abuser. At this point, the banner would be released unveiling the tagline for the event “There’s always more to the story” signifying that relationships are not what they always appear from the outside.
Possible Questions:
1) Where was the first place you hit me?
2) Where did you hide the bruises on my body?
3) What were we doing the night you first became violent?
Possible Answers:
1) “I never hit you, I only yelled.”
2) “I didn’t cause the bruises on you, you hurt yourself.”
3) “We were out drinking having a great time with our friends.”