Make Mindless Time Mindful Again
Insight: In their free time, most people find themselves partaking in mindless activities.
Big Idea: Take back that mindless time with something more mindful.
CW: Chloe Greenwald
Components
Museum Banner for The Museum of Mindlessness.
One of the exhibits that would be featured in the museum. Museum guests would be encouraged to spin and play on the swivel chairs while the digital bar slowly decreases signifying the loss of brain cells and therefore, the waste of time.
Another one of the exhibits that would be featured in the museum. Museum guests would be encouraged to tap and bang on large drums shaped like legs while the digital bar slowly decreases signifying the loss of brain cells and therefore, the waste of time.
The final exhibit of the museum would display large screens with a variety of audiobooks to choose from. The first chapter would be available for listening and they would then be prompted to sign up for the 30-day Audible free trial to finish the book they had started. In this exhibit, the bar of brain cells would increase showing how beneficial the time they just spent was.
Interactive digital billboards would allow people to catch their friends in the act of wasting time. They would post the video to twitter and Audible would select the best ones to actually display for all to see.
In locations frequented by commuters, we placed digital billboards pointing out some of the mindless activities, like playing with a coat zipper, that people do on their commutes everyday