Crocs Rebrand
Task: Revamp and redesign the Crocs brand to fit its new, older audience (and their kids).
Logo:
Croc Shine:
Children’s Shoe Box:
The first box (Left) would be how the box appears in stores. The second box (Right) is the bottom of the box being made into the head of a crocodile for children. It creates a super easy, fast craft that would entertain children for a longer period of time.
Adult Jibbitz:
“Jibbitz” are the charms that stick into the Crocs shoes. They allow for the wearer to personalize the shoes more. I designed a few jibbits intended for use by adults.
