Apple x GLAAD

2021 Young Ones ADC Merit Award

2020 Creativity International Bronze Award

Shortlisted for New York Festivals Advertising Award 2021

Shortlisted for Communication Arts 2020

Published on Ads of the World

Insight: Deadnaming is often accidental but can be detrimental to the transition process for the people going through it.

Big Idea: Use a huge technology company to help put an end to digital deadnaming.

CW: Chloe Greenwald

Logo created by combining both the iconic Apple with glaad’s logo.

Logo created by combining both the iconic Apple with glaad’s logo.

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This is what the Contact Card within iOS would be updated to so that it includes a space to input Preferred Gender Pronouns.

This is what the Contact Card within iOS would be updated to so that it includes a space to input Preferred Gender Pronouns.

This is how your contact card is then shared with your contacts to allow the AI to correct their messages.

This is how your contact card is then shared with your contacts to allow the AI to correct their messages.

This is an example of how the autocorrect feature will work.

This is an example of how the autocorrect feature will work.