The Sneaker that Supports You

Insight: The Balanced Cushioning technology within the sneaker supports your foot allowing for less injuries.

Big Idea: Bring the support from the sneaker out into the environment.

CW: Chloe Greenwald

Outdoor

Benches located on running trails and in parks would be created in the appearance of the trail sneaker itself including the base (where you sit) using the technology and padding from the sneakers themselves.

Benches located on running trails and in parks would be created in the appearance of the trail sneaker itself including the base (where you sit) using the technology and padding from the sneakers themselves.

This would also be done on subways…

This would also be done on subways…

as well as within the shoe section of outdoor stores.

as well as within the shoe section of outdoor stores.

Digital

When Hulu viewers pause their program, a pop-up ad specialized to whatever show they are watching will appear.

When Hulu viewers pause their program, a pop-up ad specialized to whatever show they are watching will appear.

When Hulu viewers pause their program, a pop-up ad specialized to whatever show they are watching will appear.

When Hulu viewers pause their program, a pop-up ad specialized to whatever show they are watching will appear.